travelSpencer Hung

Growing Brand

travelSpencer Hung
Growing Brand
 Photo by Spencer Hung

Photo by Spencer Hung

 Photo by Spencer Hung

Photo by Spencer Hung

Building a brand requires a clear message, rigours execution,  and determination. There is one man in Taiwan is literally growing a brand and I was lucky enough to be part of it even only it was for a brief afternoon. 

Over the years, many follows but none can capture the honesty and originality of Yuan Soap. 

Yuan Soap was established in 2005 and it defined the tone and manner of what “Taiwanese beauty product brand” is. Over the years, many follows but none can capture the honesty and originality of Yuan Soap. 

Through work, I got to know Mr. Jiang, the founder of Yuan Soap. Everybody called him “big brother”. Twice a year, he invites friends and new employees to go to their farm located inside a national park near the northern part of Taiwan to not only see how they grew their herbs but also prepare the all natural fertilizer and get rid of unwanted weeds to allow the herbs to grow freely. 

My team and I arrived early afternoon. When we walked into the farm, we can already see our friends at Yuan Soap hard at work preparing the fertilizer. I am having a hard time articulating the smell through words. Let’s just say the smell was unpleasant. We didn’t even recognize Mr. Jiang right away as he had his head down, sleeves up shoving decomposed food. 

 Photo by Spencer Hung

Photo by Spencer Hung

We are given a tour around the farm and what amazes me the most is that the entire farm requires no electricity. The watering system uses gravity to create an natural flow from streams on top of the mountain. 

A pair of glove were handed to us. Its time to get to work! We were told to remove the unwanted plants, roots included, growing among the wild mugwort. Some of these weeds grow deep. The root must have been at least 20cm.  We must have covered around 15m X 5m area and it was exhausting. 

Mr. Jiang, gathered everyone around and personally thanked us and other who were also invited for helping. The farmers waved goodbye to us with a smile I won’t soon be forgetting.  

You may have seen the Yuan Soap, you may have hear people talking about it but today I got to experience it. 

 Photo by Spencer Hung

Photo by Spencer Hung

建立一個品牌需要一個明確的信息,嚴格的執行和決心。台灣有一個人正在經營一個品牌就像在栽培植物一樣,而我很幸運能夠有機會參與,哪怕只是一個下午的時間。

阿原肥皂成立於2005年,定義了在地的「台灣良品」的風格。多年來,許多品牌複製,但沒有一個可以捕捉到阿原肥皂的真誠與獨創。

因為工作的關係,我認識了阿原的創始人江大哥。大家都這樣叫他。江大哥一年兩次會邀請朋友和新員工前往位於台灣北部附近國家公園裡的農場,不僅看到他們如何種植草藥,還可以參與製作準備全天然肥料,以及拔除不需要的雜草讓草藥自由生長。

 Photo by Spencer Hung

Photo by Spencer Hung

吃完午餐,我與我的團隊到了農場。當我們走進農場時,我們已經可以看到阿原的朋友們,努力在製作肥料。我很難用言語表達氣味。我只能說沒有人會喜歡這個氣味。一開始我根本沒有認出江先生,因為他捲起袖子,頭低下在鏟著肥料。

接著他們帶著我們參觀農場,最令我驚訝的是整個農場都不需要電力。澆水系統是引流山上的河水用地吸引力來澆水。

阿原的朋友給我們一雙手套。要上工了!我們要除去雜草,包括根好讓野生艾草能生長。其中一些雜草生的跟至少有二十公分。我們大該除了十五米 X 五米面積的雜草。真的很累。

最後江大哥聚集了大家,親自感謝我們以及阿原的朋友。當地的農友們帶著微笑著對我們說再見,這一幕讓我記憶深刻。

你可能已經看過阿原肥皂,你可能聽過它,但今天我親自體驗到了阿原肥皂的精神。

 Photo by Spencer Hung

Photo by Spencer Hung

 Photo by Spencer Hung

Photo by Spencer Hung

 Photo by Spencer Hung

Photo by Spencer Hung